Yvon Le Gall's blog

FEVAD reveals a rising estimate for the 2010 e-commerce revenue in France September 9 – French customers globally spent 14.5 billion euros during the first half of 2010 claims the Federation of e-commerce and remote sales (FEVAD). This amount represents...

China market will be the first for luxury brands The Shanghai Universal Expo 2010 will put China under the spotlight. It is the opportunity for luxury brands to reaffirm their strategy in the biggest market of the world, a market where potential customers...

Richemont buys online fashion retailer Net-a-Porter April 1 – Cie Financiere Richemont SA, one of the top three luxury groups, owner of brands such as Cartier, Van Cleef & Arpels, Dunhill or Jaeger Le Coultre, agreed to buy the online fashion retailer...

The number two U.S. car maker sold Volvo to a Chinese company Stockholm March 28 - After many months of persistent rumours, a Volvo spokesman confirmed last Sunday the signature of an agreement with the Chinese company Geely to sell Ford motor’s Volvo...

Ranking the digital competences of luxury brands In 2009, in order to communicate with a new generation of customers and to generate growing online sales, most of the luxury brands controlled their presence on the web by purchasing keywords, built e-commerce...

The French house announces Shang Xia, a new luxury brand in China Paris December 21 – Patrick Thomas, Head of Hermès International unveiled that the French luxury brand is about to launch a new label called “Shang Xia” which literally means upside-down...

French professional federations, brands and internet operators signed a code of ethic to fight against counterfeiting Paris December 16 – Christine Lagarde, Minister of Economy and Industry unveiled today a charter for the fight against counterfeiting....

Maison Martin Margiela uses Michael Stipe as celebrity collaboration The avant-garde label Maison Martin Margiela (MMM) is known for not using the usual marketing tricks of the other fashion brands. This is why this collaboration with Michael Stipe, lead...

Paris – The commercial court decided to implement the recovery plan of the shareholder Falic Group Six months after the fashion house Christian Lacroix filed for bankruptcy, the commercial court of Paris decided today (1/12/09) to implement the recovery...

Lorenz Bäumer makes Vuitton shine PARIS – In October, the French company Louis Vuitton introduced its first high jewelry collection called “L’âme du Voyage”, created by Lorenz Bäumer. The 43-year old French-German designer is not exactly a new kid on...